Decades of industry judgement, applied to AI

Our experience inside the industries we serve shapes how Baringa applies AI, because real understanding of the problem always comes first.

Learn how we thoughtfully apply AI.

We combine independent thinking and deep industry expertise to identify where AI is worth your investment.

01

Where we come from

2,000+

people across the UK, Europe, North America, Asia and Australia

Baringa is a global consulting firm of more than 2,000 people across the UK, Europe, North America, Asia, and Australia. Our track record reflects the trust we’ve built by doing the work well the first time.

02

Independent by design

We’re not tied to a particular platform or vendor, so we’re not incentivised to sell you one. Our recommendations start from your operating reality, which is why our advice holds up under scrutiny.

Our partnerships connect us to emerging technologies, frontier capabilities and the latest thinking in AI, allowing us to bring the best of the market into the mix while staying focused on what is right for your business.

03

What we mean by AI expertise

6

capability areas, chosen by the problem

The same independence that shapes our recommendations makes this range possible. Agentic AI is the loudest part of the conversation today, but rarely the right answer alone. With no platform to sell, we work across the full range of techniques and pick whichever solution the problem calls for.

AI without industry understanding is meaningless.

Without a platform to sell or vendor relationships shaping our advice, we start with your operating reality. Decades of industry expertise help us identify where AI fits and turn insight into systems that work.

We start with the business problem, not the technology, focusing on where AI can make a material difference and bringing together the capabilities and expertise needed to make it happen.

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Agentic AI

We design agentic AI systems that augment decisions and orchestrate complex workflows, built for the realities of regulated industries.

Explore Agentic AI

Machine learning

We build forecasting, classification and regression models that help organisations make better decisions under uncertainty.

Explore Machine learning

Optimisation

Through operational research, optimisation, and AI, we help solve complex planning, scheduling and resource allocation challenges.

Explore Optimisation

Computer vision

From image assessment on the UK’s Connect Direct platform to complex industry challenges, we turn visual data into decisions.

Explore Computer vision

AI platform engineering

From cloud infrastructure and MLOps to agent frameworks and security, we build AI platforms that scale from pilot to production.

Explore AI platform engineering

Responsible AI

We help organisations scale AI through risk management, model assurance and compliance that meet what boards and regulators expect.

Explore Responsible AI

Our case studies

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Large UK Energy Supplier
Aerial view of a residential neighborhood at dusk, with glowing blue lines connecting homes and digital overlays displaying monthly energy costs and usage data.

AI next best action for debt recovery, with a large UK Energy Supplier

Read full case study
Electrician on solar power plant

AI to accelerate electricity connection journeys at NGED

Read full case study
Major US telco
Tablet being used near 5G communications tower

Generative AI for Geospatial Insight at a leading US telco

Read full case study
Leading UK charity
Volunteers packing donation boxes

Forecasting legacy income with confidence for a leading UK charity

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Using AI to manage applications for connecting low-carbon devices

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Using AI to see risk before it happens

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Global agricultural trader

Developing agentic AI across the trade-to-cash lifecycle

Read full case study

Your next challenge starts here

Help leaders navigate the complexity of AI with clarity, confidence and a clear path to lasting value. Join the Baringa Fellowship Program.